​Why bother with cricket protein?

Cricket protein is new to the market with Protein Rebel creating the first (maybe) sport nutrition powder using crickets in the UK. Given the lack of awareness of this superfood why go to the bother of using crickets? Quite simply we believe they are a protein of the future.

​What crickets can do for you…

Crickets are eaten as part of the everyday diet in south east Asia. If you have been on holiday in Thailand, you are likely to have seen a variety of insects sold as street food. The key cricket species used for human consumption is the house cricket (Acheta domesticus). Originally from south east Asia, they are now farmed for commercial food consumption in North America and Europe.

To suit Western tastes and improve convenience, most crickets are processed to turn them into cricket flour. This fine powder is then added to foods to increase the nutritional content as they are a great superfood supplement.
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​What makes them a superfood?

Superfoods are defined by the Oxford English Dictionary as, “a nutrient-rich food considered to be especially beneficial for health and well-being.” Crickets are right up there with kale, goji berries and turmeric. They maybe small but they pack a powerful nutritional punch as they are:
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Rich in protein and essential amino acids. Crickets naturally have between 65% to 69% content of complete protein, meaning they contain all the essential amino acids that the body cannot produce. This means crickets have a protein content higher than chicken, beef, pork or salmon.