Not long ago, cruises were a rare
bastion of escape, where travelers could mostly duck
mundane intrusions from work and home.
Deep-six that notion.
Miami-based Carnival Cruise Lines
and top competitor Royal Caribbean Cruises
International last month finished outfitting their
fleets so passengers can use their own cellphones
virtually anywhere onboard. They are among a host of
cruise lines adding cellphone service, the latest
technology offered at sea to connect passengers to
land.
''You can send text messages and
use your BlackBerry just like on land,'' says
Carnival spokesman Vance Gulliksen.
''Some people really want to get
away, and some people want to check with the kids
and the office,'' says Gulliksen. "It's really a
personal choice.''
The dilemma of cell service has
provoked much hand wringing over how to balance the
desire to get away with the need to stay connected,
say cruise lines.
Passengers have gravitated to
cable TV, Internet cafes and, most recently, WiFi
Internet service, which was completed on Royal
Caribbean ships last January. Cellphone service was
''the next logical step,'' says Chip Norcross,
manager of onboard revenue for Royal Caribbean.
Norwegian Cruise Line became
first to go fleetwide with the service in July.
Celebrity Cruises is rolling it out now, with two of
its nine ships complete.
''It's all about options,'' says
Stewart Chiron, a cruise expert and president of
Cruiseguy.com. "Cruise lines have to stay ahead of
the curve as best as they can.''
The biggest player in the
oceangoing niche is Miramar-based Wireless Maritime
Services -- a joint venture between Cingular
Wireless and Maritime Telecommunications Network, a
satellite service. It has installed service on
Norwegian Cruise Line, Carnival and Royal Caribbean,
among others. While the Cingular venture operates
the service, most cellphones will work, since the
provider has agreements with carriers like T-Mobile
and Verizon.
Calls aren't cheap. Cingular
charges $2.49 a minute, and other carriers have
their own rates. The cruise lines get a share of the
revenue, though Cingular wouldn't give details.
Though pricey, it's still cheaper
to use cellphones than cabin phones, where calls can
cost $6.50 a minute or more.
The cruise lines fretted about
onboard talkers annoying other guests, but so far,
Gulliksen says, nobody has complained.
Veteran cruiser Jerome Cohen, a
Hallandale executive who has carried a cellphone
since the days when they were big and clunky,
welcomes the service for his next Caribbean cruise
in March. Last year, on a cruise along the east
coast, he used his cell whenever he got near shore,
he says, "but all of a sudden I'd be out of range,
and it was frustrating.''
Cellphone chatter on board won't
annoy him, says Cohen. ''When someone gets a phone
call in a restaurant, I've never felt any
resentment. Usually I reach for mine, thinking it's
for me,'' he says. "Cellphones are part of what we
are now.''
HOLD OUTS
Still, a few cruise lines are
holding out.
Disney Cruise Line says it
doesn't provide cellphone service and currently
doesn't plan to. Spokesman Jason Lasecki says,
however, customer demand will drive the decision.
"If we see there is high demand, it's definitely
something we would evaluate.''
And Princess Cruises, which
caters to a mature crowd, has taken a cautious
approach. Only in the last month or so, the upscale
cruise line began testing cellular service on board
the Grand Princess. Princess says it wants to assess
the quality of service and the effect on ambience.
''We want to make sure it's going
to be right for everyone on board -- those using it
and those not using it,'' says Karen Candy, a
Princess spokeswoman.
To surmount such hesitation,
Wireless Maritime will provide ''quiet zones,''
where it blocks cellphone reception -- in theaters
for instance.
Royal Caribbean says it has opted
not to block ship areas such as restaurants and
theaters but reminds guests to turn off phones or
mute the ring.
To install service, Wireless
Maritime dispatches technical crews on voyages,
boarding them in crew quarters. Antennas the size of
smoke detectors installed throughout the vessel link
to the ship's satellite communications, which
transmit a call to a satellite in the sky. It's then
down linked onshore to the other phone.
SATELLITE SNAGS
Cingular says the biggest cause
of dropped calls onboard is the link to the
satellite in space, which may be momentarily
interrupted as a ship prowls the seas. The satellite
can also cause a split-second delay in reception.
Many folks who can't stand being
out of touch at sea already use their laptops with
VoIP, or Voice over Internet Protocol. On a recent
voyage on the Norwegian Pearl, passengers used WiFi
to check e-mail and Internet and to make phone
calls, says Chiron. "One guy was sitting with his
feet propped up, looking at the ocean, conducting
business like he was in his office.''
Norcross, of Royal Caribbean,
says cellphone service allows passengers to be
reached on their regular phone numbers. Also, the
phones will work in regions like Europe, where most
U.S. cellphones aren't compatible with land-based
cell service.
And the reach is wide. Orient
Lines has added the cell service on a ship that
sails to Antarctica.
''We take it as normal,'' says
Leighton Carroll, chief executive officer of
Wireless Maritime. "But it's pretty amazing when you
think about it.''